Positive SSL provides domain validation but do not authenticate the business behind the online business. However, in order to provide critical identity assurance for your site, every Positive SSL comes with
FREE registration in IdAuthority. IdAuthority is world's first and unique real-time identity assurance service developed by Comodo that allows website identities to be verified against registry and public data. This validation process delivers identity assurance so customers will trust you and be confident buying on your site.