Hello,
First of all, such a reseller will need his own website to show what products he has. He will need to create packages in WHM, in order to create proper accounts for his customers.
One more thing to consider is the billing panel. I suggest using WHMCS (you can buy the license with us, some packages have nice discounts for it: reseller packages with WHMCS). WHMCS will help you to keep track of customers, invoice them, connect the payment gateway and setup automatic creation of new cPanel accounts.
Once the website and billing environment are ready, you will need to decide where to place your ads to get customers involved.


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