Benefits of private branded name servers

[Matt]

Well if no one else has any feedback I will start:

The biggest advantage of branded nameservers or "private dns" as some call it is that for large resellers or dedicated server owners it makes moving boat loads of sites from one server to another a breeze. This is because you do not have to ask all of your customers to edit the DNS on each individual domain name, or worse yet, do it for them. With private nameservers all you need to do is change the IP addresses associated with the nameserver to resolve all domains using the specified dns to a new machine.

For example:

If you have
ns1.yourhostingco.com
(111.111.111.111)
ns2.yourhostingco.com
(111.111.111.112)
listed as nameservers for all your domain names, that points them to example server A.

But you want to move your large reseller account to a dedicated server without a lot of fuss, or downtime. Simple login to where you registered

ns1.yourhostingco.com
(111.111.111.111)
ns2.yourhostingco.com
(111.111.111.112)

And change the Ips to something like

ns1.yourhostingco.com
(222.222.222.222)
ns2.yourhostingco.com
(222.222.222.221)

And all the sites will resolve to the new example server B. You would want all files/sites/email accounts to be in place on server B before doing this, then, when the domains end up resolving to the new server, the sites and email boxes are already there and waiting.

The second benefit of having them is that it masks your identity as a GlowHost reseller. When people do a WHOIS on your domains, they will see your brand name there which is one way to attract potential customers, and also not let on that you are a reseller on do not own a dedicated server or servers yourself.

Hope that helps.