Malhotra said there's no reason why developers of mobile Web sites can't use technology that identifies whether a user is accessing a site from a mobile device or a PC, so that content is rendered in the appropriate format. Many large companies, such as Google and Yahoo, are already doing this.
Despite his reservations, Malhotra believes most big brands will spend the roughly $200 to register their dot-mobi names anyway, because they will want to protect their names from cybersquatters. (By contrast, dot-com domains sell for about $10 to $20.) But he said it's unlikely companies will market a separate dot-mobi domain to consumers. Instead, mobile Internet users will be encouraged to use a single dot-com address that can be accessed from a PC as well as a cell phone